Gideon Lyomu
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Web App Design

eDIM - Empowering Kenyans in Diaspora

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Gideon Lyomu
Gideon Lyomu
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  • Residence:
    Kenya
  • City:
    Nairobi
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eDIM – Empowering Kenyans in Diaspora

UI Design
  • Status:

    Completed

  • Client:

    eDIM Ltd

  • Location:

    Nairobi, Kenya

eDIM represents a transformative initiative, catering specifically to Kenyans living abroad. This case study delves into the design journey of eDIM, aimed at facilitating seamless online insurance purchases and investment opportunities for the Kenyan diaspora.

Primary User Groups:
  1. Kenyan Expatriates: Individuals residing abroad seeking convenient access to insurance policies and investment opportunities in their home country.
  2. Insurance Seekers: Users looking for a simplified and user-friendly platform to purchase insurance policies online.
  3. Investors: Individuals interested in exploring and managing investment portfolios related to Kenya’s financial markets.
The Challenge:

eDIM aimed to address the challenges faced by Kenyans in the diaspora, including:

  • Limited accessibility to insurance services and investment opportunities from abroad.
  • Complex processes and lack of user-friendly platforms for managing financial affairs remotely.
  • The need for a trustworthy and secure online platform for insurance purchases and investments.

 

Solutions

1. Streamlined Property Listing:

  • Implemented a user-friendly interface for property owners to easily list and showcase their properties.
  • Introduced a step-by-step process, guiding property owners through uploading images, descriptions, and relevant details.

2. Agent Matching Processes:

  • Developed a sophisticated journey that matches property owners with suitable agents based on property type, location, and historical performance.
  • Enhanced agent profiles to showcase expertise, client reviews, and successfully closed deals.

3. Verified Property Listings:

  • Implemented a verification process to ensure that all listed properties meet specific standards and are legitimate.
  • Introduced a badge system to highlight properties with verified information, boosting buyer confidence.

4. Interactive User Dashboard:

  • Created a personalized dashboard for each user type (property owner, agent, buyer) to provide a comprehensive overview of their activities.
  • Integrated real-time notifications and communication tools to facilitate quick and efficient interactions.

5. Educational Resources:

  • Introduced a knowledge base and resources section to educate users on the real estate process, market trends, and legal considerations.
  • Collaborated with industry experts to create informative content beneficial to property owners, agents, and buyers.

 

My Roles:

  • As the UX designer for eDIM, my roles included:

    • Conducting user research to understand the unique needs and concerns of Kenyans in the diaspora.
    • Designing an intuitive and secure online platform for insurance purchase and investment management.
    • Collaborating with stakeholders, including financial experts and tech developers, to ensure alignment with regulatory requirements.
    • Continuous user testing and iterative design to enhance user experience.
Anticipated Results and Impact:
  • Increased engagement from the Kenyan diaspora community.
  • Streamlined insurance purchases with a significant reduction in transaction time.
  • A growing number of users exploring and managing investment portfolios through the platform.

 
Reflections & Takeaways:

  1. User-Driven Evolution:

    • Iterative design fueled by user feedback led to eDIM’s evolution, ensuring it meets the specific needs and preferences of Kenyan diaspora users.

  2. Agility in Response:

    • eDIM’s agility allowed it to swiftly adapt to changing user requirements and market dynamics, ensuring continued relevance and user satisfaction.

  3. Holistic Stakeholder Engagement:

    • Collaborating with diverse stakeholders, including users and industry experts, enriched eDIM’s functionality, ensuring it addresses the multifaceted needs of its audience.

  4. Continuous Improvement Mindset:

    • Embracing a culture of continuous improvement empowered eDIM to iteratively refine its features and user experience, delivering enhanced value to its users over time.

 

Conclusion:

The design of eDIM marks a significant milestone in addressing the distinctive needs of Kenyans in the diaspora, offering them a comprehensive platform for online insurance purchases and investments. The transformative power of user-centric design is evident in the seamless experiences provided to users, whether they are navigating insurance options or exploring investment opportunities.

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